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Toyota Outlines 2026 EV Lineup and Pricing Strategy
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Toyota Outlines 2026 EV Lineup and Pricing Strategy
Toyota Canada utilized its “Plug In and Drive” media event, held from June 2 to 5 in Québec City, to showcase its expanding zero-emission vehicle (ZEV) portfolio and confirm its core pricing structure for 2026. The host province continues to anchor the OEM’s green transition, accounting for more than one-third of Toyota’s domestic electric and plug-in hybrid (PHEV) sales year-to-date. The operational shift impacts both dealer inventory planning…
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