US EditionTOYOTA GAZOO Racing Reverting to “GAZOO Racing” to Pass on and Evolve the Making of Ever-better Cars and the Fostering of Talent
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18 Articles
After emancipating Century a few months ago to compete with Rolls-Royce and Bentley, Toyota entered a new stage in its amazing restructuring. Gazoo Racing abandoned the prefix "Toyota" to become an autonomous entity, thus resuming the original name of 2007. In the new hierarchy of the group, GR strategically positioned itself between the parent brand and Lexus, above Daihatsu. A repositioning already in progress This formalisation is finally onl…
Japan's Biggest Automaker Spins Up an Entirely New Brand to Live Alongside Toyota and Lexus
Toyota Gazoo Racing will now just be Gazoo Racing and serve as ‘Yota’s standalone performance division. Toyota USA It’s official: Gazoo Racing is now Toyota’s performance subbrand. The automaker officialized the move ahead of its press conferences at the Tokyo Auto Salon. Years in the making, Toyota’s motorsports division grew at a rapid pace, becoming a fixture and symbol of performance for Japan’s largest automaker. So yes, that means Gazo…
The Japanese giant Toyota is taking a new step in its product strategy by making Gazoo Racing a genuine independent brand. Excludes the prefix "Toyota". The circuit-born entity takes off with a clear ambition: to become a reference of the top-of-the-range sports vehicle, while expanding its catalog beyond the mere existing sporting variations. A fifth brand in the Toyota world After letting doubt erupt for several months, Toyota formalizes the s…
The Toyota rally team is facing a name change: from 2027 it will compete in the WRC series under the name Gazoo Racing.
Toyota Motor Corporation and TOYOTA RACING GmbH officially announced the rebranding of their research and development center and subsidiary in Europe...
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