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Toyota and Lexus Don't Have A Super Cruise Competitor, Is That A Mistake?
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Toyota and Lexus Don't Have A Super Cruise Competitor, Is That A Mistake?
Toyota and Lexus lack a proper competitor to Super Cruise and Blue Cruise. The companies offered a Teammate system, but seemingly abandoned it. Both brands now offer less advanced driver assistance systems than rivals. Autonomous driving technology is a key selling point for an increasing number of vehicles and subscriptions represent a goldmine of future revenue. However, one major automaker has largely been absent from the conversation. W…
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