Toy Trends from Yiwu: Who’s the Next Big Hit after POP MART?

New Edition of 'Calimala'

Daily coverage of the pop culture products industry, including toys (action figures, models and statues), anime (anime, manga, and Japanese imports), games (collectible card and roleplaying games or ccgs and rpgs), comics (comics and graphic novels), and movie and TV (licensed) merchandise. We feature business news, and in-depth analysis for retailers, publishers, manufacturers, distributors. Trade properties we cover include Star Wars, Star Tre…

Toy Trends from Yiwu: Who's the Next Big Hit after POP MART?

YIWU, China, May 22, 2025 /PRNewswire/ — Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. As one of Yiwu’s flagship categories, “toys” consistently rank among the top search keywords on Yiwugo’s trending lists. In recent years, dark horses like MOLLY and LABUBU have emerged in the toy sector, with sales performance far exceeding market expectations. Over time, the toy market c…

Toy Trends from Yiwu: Who’s the Next Big Hit after POP MART?

YIWU, China, May 22, 2025 /PRNewswire/ — Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. As one of Yiwu’s flagship categories, “toys” consistently rank among the top search keywords on Yiwugo’s trending lists. In recent years, dark horses like MOLLY and LABUBU have emerged in […]