Tourist guides in Michoacán face challenges in the face of social media boom - Metapolitics

Luis Manuel Guevara / Metapolitics Morelia, Michoacán, on April 3, 2025.- In Michoacán, the work of certified tour guides faces new challenges caused by the growth of travel content on social networks, said Gabriel Chávez Villa, vice president of the Association of Tourist Guides of Mexico (Aguiturmex), who explained that many visitors choose to follow recommendations on the internet instead of hiring a professional guide. At a press conference …