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Tourism: the Auvergne-Rhône-Alpes Region Is Putting on an App to Reinvent the Road Trip

Summary by Lyonmag.com
A strategic launch, just before the summer, with a stated objective: to attract a European clientele and strengthen the attractiveness of a territory already leading tourism in France.
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Lyonmag.comLyonmag.com

Tourism: the Auvergne-Rhône-Alpes Region Is Putting on an App to Reinvent the Road Trip

A strategic launch, just before the summer, with a stated objective: to attract a European clientele and strengthen the attractiveness of a territory already leading tourism in France.

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Lyonmag.com broke the news on Monday, April 20, 2026.
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