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Tourism North Bay leans into humour with new campaign built by local talent

The roughly two-minute video uses dry humour and local talent to challenge the “middle of nowhere” stereotype, officials said.

Summary by Bay Today
Tourism officials say the unconventional campaign video aims to spark curiosity while showcasing the city through local voices and visuals

2 Articles

Bay TodayBay Today
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Tourism North Bay leans into humour with new campaign built by local talent

Tourism officials say the unconventional campaign video aims to spark curiosity while showcasing the city through local voices and visuals

·North Bay, Canada
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North Bay NuggetNorth Bay Nugget
Lean Right

Tourism North Bay goes the humorous route to lure tourists north

Tourism North Bay launches its new seasonal campaign with a short video that leans on local beauty and a healthy dose of humour

·Ontario, Canada
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  • 50% of the sources lean Left, 50% of the sources lean Right
50% Right

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North Bay Nugget broke the news in Ontario, Canada on Friday, May 15, 2026.
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