Record Tourism Revenue Drives Western Wisconsin Economies

Record tourism revenue drives western Wisconsin economies

Wisconsin's tourism industry has broken economic impact records for the third consecutive year, with La Crosse County breaking the half-billion mark in 2023 and 2024.

Tourism is big business in La Crosse County

WIZMnews.com The La Crosse area saw a spending increase of approximately $12 million from tourism in 2024 over the previous year according to Explore La Crosse Executive Director AJ Frels.   Figures released this week from the state’s Department of Tourism on the impact that tourism had in Wisconsin in 2024. The numbers were broken down to the county level. Statewide, there was about a 3.5-percent increase in spending for 2024. It was enough to…