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Tourism Beyond Tokyo: how Sendai is building a more resilient visitor economy - Cogito COGITO
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Tourism Beyond Tokyo: how Sendai is building a more resilient visitor economy - Cogito COGITO
Reading Time: 4 minutesJapan's tourism boom shows no sign of slowing. In 2025, the country set a new record, welcoming more than 40 million international visitors for the first time. While Tokyo, Kyoto and Osaka remain the best-known destinations, other cities are working to put themselves on the map. How is Sendai seeking to grow its international profile, while ensuring tourism also strengthens the city's resilience and delivers lasting benefi…
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