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Touchdowns and Turkey Tacos: Colorado’s DeAndre Moore Jr. Uses NIL Funds to Invest in Food Truck

Moore said the venture and planned Tesla rentals are meant to build family income and long-term returns instead of spending on jewelry or clothes.

  • Colorado wide receiver DeAndre Moore Jr. is leveraging name, image, and likeness funds to launch "Jive Turkey," a food truck serving a turkey-themed menu to build a nest egg for his family.
  • The concept stems from the family's decision years ago to swap most protein intake for turkey, with Moore operating the business alongside his twin sister, Denae, and mother, Taleea.
  • Moore, who joined Colorado in January, recently recorded four catches for 107 yards in a 52-21 victory over Weber State, crediting offensive coordinator Brennan Marion's "Go-Go" offense for his success.
  • Beyond the food truck, Moore is launching a Tesla rental fleet, an initiative inspired by assistant strength coach Jeremy Cole's challenge to be more intentional with his time.
  • The Senate is moving toward passing the Protect College Sports Act, which aims to regulate NIL within state borders and could alter how student-athletes like Moore manage outside income.
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10 Articles

The Toronto StarThe Toronto Star
+2 Reposted by 2 other sources
Lean Left

Touchdowns and turkey tacos: Colorado’s DeAndre Moore Jr. uses NIL funds to invest in food truck

BOULDER, Colo. (AP) — For big gains, receiver DeAndre Moore Jr. thinks touchdowns and turkey tacos.

·Toronto, Canada
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NewsdayNewsday
+6 Reposted by 6 other sources
Center

Touchdowns and turkey tacos: Colorado's DeAndre Moore Jr. uses NIL funds to invest in food truck

DeAndre Moore Jr. is using his name, image, and likeness funds for higher earnings.

·Melville, United States
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Cecil Daily broke the news on Thursday, September 17, 2026.
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