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Touchdowns and Turkey Tacos: Colorado’s DeAndre Moore Jr. Uses NIL Funds to Invest in Food Truck
Moore said the venture and planned Tesla rentals are meant to build family income and long-term returns instead of spending on jewelry or clothes.
Colorado wide receiver DeAndre Moore Jr. is leveraging name, image, and likeness funds to launch "Jive Turkey," a food truck serving a turkey-themed menu to build a nest egg for his family.
The concept stems from the family's decision years ago to swap most protein intake for turkey, with Moore operating the business alongside his twin sister, Denae, and mother, Taleea.
Moore, who joined Colorado in January, recently recorded four catches for 107 yards in a 52-21 victory over Weber State, crediting offensive coordinator Brennan Marion's "Go-Go" offense for his success.
Beyond the food truck, Moore is launching a Tesla rental fleet, an initiative inspired by assistant strength coach Jeremy Cole's challenge to be more intentional with his time.
The Senate is moving toward passing the Protect College Sports Act, which aims to regulate NIL within state borders and could alter how student-athletes like Moore manage outside income.