US EditionReal Magic: Why Is This French Christmas ad Going Viral Worldwide?
9 Articles
9 Articles
It is about to exceed one billion views this week. Intermarché's commercial Christmas tale, produced by a French studio without AI, has entered history. What is the magic recipe for its success? Elements of response with Benjamin Bloch, former editorial director of the program "Culture Pub".
Invited to the 20 hours of France 2, Thierry Cottilard, president of the Mousquetaires group, returned to the intermarket pub of the viral wolf and on the consumption of the French as the end-of-year parties approached.
This Monday, December 15, the advertising video had already conquered a billion internet users! The adventures of the wolf who became vegetarian to weave ties under the tree, imagined for Intermarché, are undoubtedly the absolute card of these end-of-year festivals. They are the fruit of the work, guaranteed without IA, of a Montpellieran company, Illogic Studios, co-founded and chaired by Théophile Dufresne, who grew up in Marly!
Intermarché's new Christmas ad, with its lone wolf who arrives at New Year's Eve a smoking quiche between the legs, invaded TikTok, Instagram and X. Directed by the agency Romance with the Illogic studios, this animated short film goes around the world and makes you very much want to taste this quiche placed at the center of the table. In history, this long rejected wolf learns to cook mashed potatoes, simmer carrots, leeks, onions and mushrooms…
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