The Creator Economy's ad Revenue Problem and India's AI Ambitions

The creator economy's ad revenue problem and India's AI ambitions

The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast’s company bought fintech startup Step, and his chocolate business is outearning his media arm. This isn’t just one creator’s strategy. For many, it’s the new playbook.  On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha…

BLK ALERTS - The creator economy’s ad revenue problem and India’s AI ambitions

The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast’s company bought fintech startup Step, and his chocolate business is outearning his media arm. This isn’t just one creator’s strategy. For many, it’s the new playbook.  On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha…

Top YouTubers are ditching ad revenue for product empires

Faced with inconsistent payouts, changing algorithms, and brand deal volatility, top YouTubers are now building full-fledged business empires off-platform.This article explores how creators like MrBeast, Emma Chamberlain, Logan Paul, and others are diversifying their income streams through retail brands, fintech plays, and brick-and-mortar businesses.These shifts offer important lessons for marketers navigating platform risk, audience ownership,…