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Tom Hanks, Keanu Reeves, Dolly Parton and…CommonWell? - CommonWell Health Alliance %
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Tom Hanks, Keanu Reeves, Dolly Parton and…CommonWell? - CommonWell Health Alliance %
At SWAAY Health Live, there was a lot of conversation around branding, trust, and what makes organizations resonate beyond products or services. One session in particular, “What would Taylor Swift Do? Using Celebrity Comparisons to Define and Energize Your Brand”, lead by Brooke Limoseth and Gwen Cantarera of Nordic Global, made a lasting impression (and no, not just because I am, in fact, a Swiftie). But let’s take this for my own organization…
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