[Satire] Tom Cruise’s ‘Digger’ Struggles at Box Office with $20 Million Debut
The film drew a $20 million global opening and is projected to leave Warner Bros. with a loss of more than $150 million, analysts said.
- Warner Bros.' Digger opened to $20 million globally this weekend, marking Tom Cruise's worst box office debut in 19 years. The domestic opening of $8 million ranks among the lowest for a Cruise film in wide release.
- Marketing efforts alternated between hiding Cruise's face and emphasizing his brand, leaving audiences confused. Cruise pivoted from 15 years of signature death-defying stunts to a two-and-a-half-hour climate satire where he inhabits an exaggerated character.
- Digger's domestic performance ranks among the top 20 lowest for films in at least 3,300 locations. Critics gave mixed-to-negative reviews, while PostTrak and CinemaScore data showed audiences gave a C+ rating with only 47% definite recommend.
- Skydance will inherit the likely $150 million-plus loss alongside Warner Bros., marking Cruise's career-worst flop. The actor announced a Days of Thunder sequel less than six weeks ago, signaling a pivot back to legacy franchises.
- Industry analysts question whether Cruise's long-term bankability has been damaged, though his Days of Thunder follow-up aims to recapture past success. This failure underscores the difficulty of selling expensive, abstract projects compared to his traditional stunt-heavy action films.
22 Articles
22 Articles
Tom Cruise Climate Film Digger is "Biggest Flop of His Career" and Could Lose $150m in "Historic Disaster"
Tom Cruise's new climate film Digger is turning into the "biggest flop of his career" and could lose $150m in a "historic disaster", leading Warner Bros to try a bold new marketing strategy: implying Americans are dumb.
Madrid. With only 20 million raised worldwide, the new film by Alejandro González Iñárritu, Digger, has signed a first weekend in box office far below expectations. The film, which bet on the presence of Tom Cruise as one of its major promotional demands, seems to be now adopting a new marketing strategy in the face of the possibility of becoming one of the biggest commercial failures of the actor’s career.
The new satire of Alejandro González Iñárritu, "Digger" should leave a historical loss of 150 million dollars.
While Paramount signed the Warner acquisition on Tuesday 6 October, the prestigious studio finished its independent career on a box-office failure, the worst score of the entire career of the star of "Mission: Impossible".
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