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Ferrero Plans Largest Marketing Commitment to Date for World Cup Push

Summary by marketingdive.com
The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with football legend Tom Brady.

2 Articles

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Ferrero plans largest marketing commitment to date for World Cup push

The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with football legend Tom Brady.

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The Hollywood ReporterThe Hollywood Reporter
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Tom Brady Talks Advice for World Cup Soccer Players, Acting Ambitions and Watching 'Heated Rivalry:' "That's a Great Show"

The Super Bowl champ and Fox Sports commentator is 'going all in' with Ferrero North America on a new sweepstakes timed to the upcoming World Cup.

·Los Angeles, United States
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The Hollywood Reporter broke the news in Los Angeles, United States on Thursday, March 26, 2026.
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