US EditionBack on the European Market, This Japanese Brand Wants to Seduce by the Price of Its Electric Suv
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3 Articles
This Japanese brand has experienced important periods of glory, especially in motorsport with the World Rally Championship. The brand has benefited from an interesting diffusion in Europe in the 2000s, especially in the regions in need of integral transmission, speciality of Subaru. However, the brand has gradually disappeared from the market: Subaru has everything to redo, or almost. If its name is known and its reputation remains rather good, …
This is little to say that Subaru is in a bad time in France. But the hour of the win-back rang with new models and aggressive pricing policy.
In 2026, Subaru will return to the conquest of the French market with three new electric models, including the Uncharted crossover, which will be the... Read more To recover in France, Subaru plays the aggressive pricing card with the Uncharted electric crossover appeared first on Automobile Propre.
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