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TNW Backstage meets the founder who reinvented flower delivery

Summary by TNW
TNW Backstage this week peeks behind the petals of the flower business — but not as you know it. In the latest episode of our podcast, we dig beyond beautiful bouquets to unearth the digital trends, disruptive models, and market moves reshaping the industry. Guiding us through the changes is Aron Gelbard, co-founder and CEO of Bloom & Wild — the UK’s top-rated online flower delivery company. Founded in 2013, Bloom & Wild transformed the traditio…

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TNW Backstage meets the founder who reinvented flower delivery

TNW Backstage this week peeks behind the petals of the flower business — but not as you know it. In the latest episode of our podcast, we dig beyond beautiful bouquets to unearth the digital trends, disruptive models, and market moves reshaping the industry. Guiding us through the changes is Aron Gelbard, co-founder and CEO of Bloom & Wild — the UK’s top-rated online flower delivery company. Founded in 2013, Bloom & Wild transformed the traditio…

·Amsterdam, Netherlands
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TNW broke the news in Amsterdam, Netherlands on Wednesday, June 4, 2025.
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