US EditionTKO, Polymarket strike multiyear deal to integrate prediction markets into UFC events
Polymarket's technology will deliver live fan sentiment and fight momentum data during UFC and Zuffa Boxing events, enhancing real-time engagement with prediction markets.
- The source does not specify a particular time frame, but TKO Group Holdings announced a multiyear partnership with Polymarket to bring prediction markets into UFC and Zuffa Boxing events, with Ariel Emanuel stating, `By partnering with Shayne and his team at Polymarket, we're unlocking a new dimension of fan engagement.`
- The partnership aims to expand Polymarket beyond politics as it supplies real-time fan sentiment and momentum visualizations during fights, building on deals with the NHL and PrizePicks.
- The integration pairs prediction-market data with live broadcast graphics as Polymarket delivers real-time fan sentiment and momentum visualizations during UFC and Zuffa Boxing fights.
- The integration arrives as broadcasts prepare for a streaming move to Paramount+, where beginning in 2026 all UFC and Zuffa Boxing events will stream exclusively in the U.S., letting fans engage actively.
- Polymarket's recent NHL and PrizePicks deals show its push into live entertainment, positioning prediction markets to enter mainstream live sports broadcasts and offer new storytelling for fans and broadcasters.
20 Articles
20 Articles
TKO and Polymarket launch groundbreaking integration of prediction markets into combat sports
The post TKO and Polymarket launch groundbreaking integration of prediction markets into combat sports appeared first on SportsMint Media. TKO Group Holdings has struck a multiyear global agreement with Polymarket that installs the fast-rising prediction market platform as the official and exclusive prediction market partner of UFC and the soon-to-launch Zuffa Boxing. It is one of the most ambitious attempts yet to integrate real-time prediction…
Sandeep Nailwal Hails UFC-Polymarket Deal Powered by Polygon
Polygon CEO Sandeep Nailwal is celebrating a major milestone this week after the UFC signed a multi-year partnership with Polymarket. The deal makes Polymarket the official and exclusive prediction market partner for both UFC and Zuffa Boxing. For Nailwal, the moment is personal. He shared that he’s a long-time UFC fan and highlighted that Polymarket runs entirely on the Polygon network. Something he and Polygon Ventures supported early on durin…
Coverage Details
Bias Distribution
- 75% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
