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Titans unveil new uniforms, logo. See first look at new branding, jerseys
The rebrand revives the Oilers-era 'Titans blue' and introduces a new 'Shield' logo with a six-string stripe, aiming to inspire fans after recent losing seasons, CEO said.
- On Thursday, March 12, 2026, the Tennessee Titans unveiled new uniforms and a revamped logo at a private event at The Pinnacle, marking their first logo overhaul since 1999.
- A committee of Titans employees and brand leaders said fan testing favored Oilers-era elements, and the rebrand aligned with Nissan Stadium and a franchise reset after losing stretches.
- Key visual changes include a four-color palette led by Titans blue, The Shield logo, white helmets with a light-blue center stripe outlined in red, six-string stripe motif, and new blocky font with collegiate numbers.
- Following the reveal, the Titans said they will begin using the new uniforms immediately, with Cam Ward and Jeffery Simmons modeling the new jerseys while old navy-era branding remains as a retro option.
- With a new coach and busy free agency, the rebrand, tied to Houston Oilers history, may provoke debate among longtime supporters, as the team emphasizes its 1960 roots.
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Titans unveil new uniforms, ditching blue helmets for white
The leak was accurate. The Tennessee Titans have unveiled new uniforms (again). The latest iteration dumps the bowling-ball blue helmet for a white one, with a revamped logo in the same Oilers-style blue. The base uniforms have a distinct Oilers vibe, too. There’s also a secondary logo dubbed “The…
Tennessee Titans unveil new uniform designs for 2026-27 season
·Washington, United States
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Total News Sources22
Leaning Left9Leaning Right0Center9Last UpdatedBias Distribution50% Left, 50% Center
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
50% Center
L 50%
C 50%
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