Inside NBCU’s $3 Million Peacock Super Bowl Pitch

Inside NBCU’s $3 million Peacock Super Bowl pitch

Peacock’s coverage of next weekend’s Super Bowl will provide advertisers with a key Big Game subplot. While creatives and CMOs watching at home will focus on the celebrities, needle drops and ad gags, media buyers will be keeping a close eye on the quality of Peacock’s stream and scrutinizing…

NBC Sports, Peacock Streaming Super Bowl LX, Milan Cortina Winter Olympics Live in 4K Ultra High-Definition

NBCUniversal will present Super Bowl LX and the Milan Cortina 2026 Olympic Winter Games live all day (Feb. 8) in 4K Ultra HD resolution on NBC Sports and Peacock. This marks the first time a Super Bowl and Olympic Games will be presented in 4K on the NBC broadcast network and the Peacock streaming service. … Continue reading "NBC Sports, Peacock Streaming Super Bowl LX, Milan Cortina Winter Olympics Live in 4K Ultra High-Definition" The post NBC…

Tired of Super Bowl spoilers? Xfinity’s new 4K stream cuts the delay

Super Bowl LX and Olympics in 4K Dolby Vision & Atmos on Xfinity’s Peacock 4K channel, with RealTime4K up to 30 seconds faster than 4K providers.