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Tired of fighting the barrage of direct giving appeals, should I surrender?
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Tired of fighting the barrage of direct giving appeals, should I surrender?
It was about three years ago when I wrote a piece questioning the tactics of fund raising professionals who seemed to be changing the rules of engagement for direct mail appeals. I had made part of my living in that once noble effort for more than 40 years. I began to notice that […]
·Carter County, United States
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