Bad Bunny, Messi, Yamal, Chalamet Star in Adidas World Cup Short Film
The five-minute film pairs Chalamet with top Adidas athletes in a street match as the brand builds toward the 2026 World Cup.
- Adidas debuted 'Backyard Legends' this week, a five-minute film starring Oscar-nominated actor Chalamet, serving as the centerpiece of its World Cup sponsorship.
- As a Tier 1 partner investing up to $200 million, Adidas amplifies the game's joy; Chalamet, spotted courtside at New York Knicks NBA playoff games, began teasing the film on Wednesday.
- In 'Backyard Legends,' Chalamet assembles a 'legit' team with Lamine Yamal, Jude Bellingham, and Trinity Rodman; flashbacks to 1996 show opponents defeating David Beckham, Zinedine Zidane, and Alessandro Del Piero.
- Florian Alt, Adidas vice president of Global Brand communications, said 'Backyard Legends' celebrates freedom, aiming to help athletes 'disarm that pressure' through believing 'You Got This.'
- The World Cup will run from June 11 to 19 in cities across North America, with Adidas positioning 'Backyard Legends' to inspire fans as athletes prepare for the tournament.
24 Articles
24 Articles
The Argentine Leo Messi, the Spanish Lamine Yamal and the English Jude Bellingham share screen with the American-French actor Timothée Chalamet in the announcement of a sports brand to promote the World Cup 2026.
The countdown for the 2026 World Cup is already underway and the big brands are starting to play their own game outside the playing field. Adidas has launched an advertising campaign that has gone around the world by combining football, film and pop culture in the same story.The announcement, starring actor Timothée Chalamet, is part of a recognizable idea: football as a language that is born in the street and connects generations. From there, t…
By Gonzalo Jiménez, CNN en Español. Actor Timothée Chalamet, mimicking the frenetic character he played in the film "Marty Supreme," stars in an Adidas commercial for the 2026 World Cup, released this Thursday by the sportswear company. The commercial also features Bad Bunny, Lionel Messi, and other global soccer stars. The ad is not without controversy, as it uses artificial intelligence to recreate the figures of three soccer legends in their …
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