Tim Hortons to double Korea outlets on localization push
Tim Hortons aims to reach 160 outlets nationwide by 2028 through localized menus and store formats, with 50 outlets planned for this year, operator BKR said.
3 Articles
3 Articles
Tim Hortons to double Korea outlets on localization push
Canadian coffee chain Tim Hortons said Wednesday it will more than double the number of its outlets in Korea to 50 this year, focusing on localization to grow in Asia's fourth-largest economy. Tim Hortons currently operates 24 outlets in Seoul and nearby metropolitan areas after entering the Korean market in December 2023. One of the planned 26 new outlets will be a signature store featuring a significantly expanded menu and larger space, the co…
Tim Hortons Brews Up Localization Strategy to Double South Korean Presence in 2022
read the original version on: www.retailnews.asia Renowned Canadian coffee company, Tim Hortons, is ramping up its efforts to establish a stronger operational presence in South Korea. The firm’s objective is to more than double its store tally to a total of 50 locations within this calendar year. This strategy is underpinned by a recognition of the importance of localization in propelling […] The post Tim Hortons Brews Up Localization Strategy t…
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