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Tim Hortons inks partnerships with Canadian Olympic, Paralympic committees
Tim Hortons will support Team Canada with an eight-year Olympic and three-year Paralympic deal featuring athlete perks and fan promotions including special packaging and loyalty offers.
- On Wednesday, Tim Hortons signed its first-ever partnership with the Canadian Olympic Committee, including an eight-year Olympic and a three-year Paralympic agreement, announced Jan. 7, 2026.
- Months ago, Tim Hortons and the COC began plotting, surprising Hope Bagozzi, Tim Hortons chief marketing officer, as the two national icons had never teamed up before.
- Tims will roll out Olympic-themed red cups, free 10-pack Timbits with $5 purchases after gold wins, collectible trading cards, viewing parties in Toronto, Montreal, Vancouver and Calgary, and a TV campaign with hockey stars.
- Tim Hortons did not disclose the deal's value but said Milan and Cortina d'Ampezzo-bound athletes, coaches, support staff and families will have Tims coffee at the Games and Paralympics .
- Tim Hortons aims to deepen engagement by connecting Canadians with Team Canada and, as Jacqueline Ryan said, `It's revenue and it's investment in Team Canada, which then helps athletes on their journey to the Olympic podium.
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Tim Hortons® joins Team Canada as Official Coffee and Quick Service Restaurant in new partnerships with the Canadian Olympic Committee and Canadian Paralympic Committee
At the upcoming Milano Cortina 2026 Olympic and Paralympic Winter Games, Tim Hortons will serve its coffee to Team Canada athletes and their families, plus...
Coverage Details
Total News Sources15
Leaning Left5Leaning Right1Center4Last UpdatedBias Distribution50% Left
Bias Distribution
- 50% of the sources lean Left
50% Left
L 50%
C 40%
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