Tim Cook Dashes Hopes with iPhone Price Raise

With Price Hikes Looming, Apple Needs a 'Neo' iPhone and iPad

Tim Cook says price increases are 'unavoidable,' but the MacBook Neo proves Apple knows how to make affordable products. Here's why it should extend the 'Neo' branding to more categories.

Tim Cook dashes hopes with iPhone price raise

ALBAWABA - At the WWDC26 keynote last week, it was rumored that the price of the highly anticipated iPhone 18 will remain the same as previous models at $799...

Tim Cook warns of ‘unavoidable’ price hikes as iPhone launch looms

Macworld Tim Cook is just a couple of months away from stepping down as CEO, but he's still very much involved in Apple's day-to-day business. And according to his comments in an interview this week, it's getting harder with each passing day. In no uncertain terms, Cook told the Wall Street Journal that prices will be going up, an ominous sign with barely three months to go until the launch of the iPhone 18 Pro and folding iPhone Ultra. He decli…

Apple warns of product price hikes amid chip squeeze

Outgoing Apple chief executive Tim Cook has warned that demand for memory chips from the artificial intelligence boom will force the tech giant to increase the prices of its products, according to a report. "Unfortunately, price increases are unavoidable," he told the Wall Street Journal in an interview published on Wednesday, adding that his company has been "trying to shield customers from the increases" but that it had become "unsustainable".…