Tim Cook Says Apple Facing Unprecedented Problem: 'I've Never Seen Anything Like It'
Tim Cook said Apple may raise prices on some premium devices as a global memory shortage continues, with analysts warning of a $100 increase.
10 Articles
10 Articles
Tim Cook Says Apple Facing Unprecedented Problem: 'I've Never Seen Anything Like It'
Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to skyrocketing prices for memory chips. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable," said Cook, in an interview with The Wall Street Journal.
Apple price hikes imminent due to chip shortage
Apple to raise device prices soon amid ongoing memory chip shortage, warns CEO Tim Cook [This post contains video, click to play] In Short: – Apple CEO Tim Cook announced upcoming price increases for products due to a global memory chip shortage. – Smartphone prices may rise by around 20% globally in 2026 due to ongoing supply challenges. Apple CEO Tim Cook has announced imminent price increases for the company’s products due to a global memory…
It’s not a rumor or a leak of supply chain. It’s Apple’s own CEO acknowledging to the Wall Street Journal that price increases are “invitable.” The shortage of memory chips—caused by the unbridled demand for AI data centers—has reached consumers. And it’s not going to improve before 2027. It’s reported by the Wall Street Journal on June 17 with statements by Tim Cook: Apple has been absorbing the cost of expensive LPDDR and NAND memory to protec…
When it comes to buying your next iPhone, you'll have to dig much deeper into your pockets. Tim Cook, Apple's soon-to-be-departing CEO, has announced that the tech giant is forced to raise prices because the cost of memory chips has become unsustainable. The reason behind this is not greed, but the rapid spread and development of all-encompassing artificial intelligence, as well as global conflicts, which have combined to bring the semiconductor…
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