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Tim Cook: Apple 'Reluctantly Raised Prices' Due to...

Tim Cook said Apple is using lower-priced inventory to offset DRAM costs, but that cushion will shrink as memory prices keep rising.

Summary by MacRumors
Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the...

9 Articles

Lean Left

Cook admitted that adding more memory manufacturers doesn’t ensure Apple drops prices soon.

·Los Angeles, United States
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Purchasing a smartphone from a North American manufacturer without impacting personal finances requires careful consideration in the current 2026 context. Due to the tight control tech companies maintain over the production of their components and operating systems, official store pricing often excludes the general public. Faced with this financial hurdle, the wisest solution for those wanting to utilize the brand's exclusive services is to dig …

·Brazil
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Macwelt broke the news on Thursday, July 30, 2026.
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