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TikTok's growing role in the tourism industry

Summary by SmartTravelNews
TikTok is no longer just a space for viral challenges and choreography synchronization. In recent years, it has become a key player in the tourism sector, influencing travel planning, decision-making and even spontaneous bookings. Its evolution as a search engine and its impact on travel trends have generated new challenges and opportunities for brands in the sector. From inspiration to travel: the transformation of TikTok Initially conceived as…
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TikTok's growing role in the tourism industry

TikTok is no longer just a space for viral challenges and choreography synchronization. In recent years, it has become a key player in the tourism sector, influencing travel planning, decision-making and even spontaneous bookings. Its evolution as a search engine and its impact on travel trends have generated new challenges and opportunities for brands in the sector. From inspiration to travel: the transformation of TikTok Initially conceived as…

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SmartTravelNews broke the news in on Wednesday, February 12, 2025.
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