TikTok to Launch Local Feed that Taps Users' Geolocation Data
The Local feed highlights nearby businesses and creators for U.S. users with geolocation data turned off by default, addressing privacy concerns after a recent policy update.
- On Wednesday, TikTok said it is rolling out a Local feed for U.S. users that highlights nearby businesses using precise geolocation and adds a new Local tab with scrollable posts.
- After tests since 2022, TikTok launched a Local feed in Europe last year and now rolls it out in the U.S. following its arm’s new ownership and a January privacy-policy update.
- TikTok says the Local Feed’s geolocation tracking is off by default and active only when the app is in use, excluding accounts under 18 or private accounts, and it called this approach consistent with modern apps.
- Some users reacted by calling data collection "invasive" and deleting accounts, while reporters observed the Local Feed appearing without updates and persisting after location was disabled.
- Looking ahead, the feature may boost local creators and small businesses by highlighting local posts, but ownership by Oracle, Silver Lake, MGX , eight other investors including Michael Dell's personal investment office , and ByteDance raises privacy concerns.
17 Articles
17 Articles
TikTok launched a new local feed that allows you to discover content close to the user's location. The function depends on geolocation data and is only available to people over 18 years of age with public accounts.The social network reported that this space facilitates getting to know restaurants, shops, museums and relevant events in a specific area.The goal is that you can explore your city or neighborhood through publications by creators and …
The popular social network TikTok introduced a new feature that aims to connect users to business in their area. However, this new local feed depends on the exact location of the users, the...
TikTok US launches a local feed that leverages a user's exact location
TikTok US just launched a local feed for users to "get the inside scoop on must-try restaurants, shops, museums and events." This is done by leveraging the exact location of people that are using the app and comes after a change in the platform's terms of service that says the app can do just that. The platform's terms of service used to note that it could collect approximate locations, but the sale to US investors looks to have changed that to …
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