TikTok Shop Layoffs Expected as Employees Told to Work From Home: Report

TikTok enters its efficiency era

ROBYN BECK/AFP via Getty Images.TikTok is laying off staff and instituting cost-saving measures as part of an efficiency push.Many of the cuts have focused on its US e-commerce team.TikTok Shop sales have slumped in the US this year amid tariffs and other uncertainty.Belt-tightening is underway at TikTok.After spending big over the last two years to get its e-commerce business off the ground, TikTok is taking new steps to squeeze out a return.Si…

TikTok lowers entry barrier for Korean sellers to enter US market

Short-form video platform TikTok introduced a new solution that lowers hurdles for Korean companies to enter TikTok Shop for the United States market, the company said Friday. During its business seminar Thursday, TikTok introduced its new "Korea-US Cross-Border" solution, which allows Korean businesses to enter the U.S. TikTok Shop using only their Korean corporate entity. Previously, in order to enter the U.S. TikTok Shop, vendors were require…

TikTok’s US Ecommerce Employees Told to Work From Home as Layoff Fears Grow

Employees are awaiting “difficult decisions” being made by TikTok.

TikTok Shop layoffs expected as employees told to work from home: report

(KRON) -- TikTok Shop employees in the U.S. are expecting layoffs after being told to work from home Wednesday, according to reports. The company told its e-commerce staff to stay home while awaiting emails about "difficult decisions," Bloomberg is reporting. Citing an internal memo, Bloomberg is reporting that Chinese-owned TikTok is looking for ways to "create a more efficient operating model." Mu Qing, who took over TikTok Shop in the U.S. la…

TikTok Shop US Employees Told to Work From Home as Layoffs Loom

TikTok told US e-commerce staff to work from home Wednesday while awaiting emails regarding “difficult decisions,” suggesting the social media company is preparing to cut jobs.

TikTok to Lay Off US Employees in Response to Trumps Tariffs

The tariffs are hitting TikTok, with the popular social media platform informing US ecommerce employees that there would be a number of “personnel changes” in response to lower than expected sales in 2025. It’s been a few months since President Trump announced his tariffs, which have noticeably rocked the boat for businesses around the world. From large corporations to small startups, the economic impact has been nothing if not substantial. Chin…