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TikTok Shop tells advertisers they must use its new AI tool — like it or not
Summary by Business Insider
2 Articles
2 Articles
TikTok Shop tells advertisers they must use its new AI tool — like it or not
TikTok Shop crossed $100 million in US sales on Black Friday.Dan Whateley/Business Insider.TikTok is making it mandatory for TikTok Shop brands to use a new AI ad tool starting September 1.Called GMV Max, it uses an algorithm to automate TikTok Shop ad campaigns.Some brands are unhappy about the shift and want to retain control over their ad targeting.TikTok is done nudging its e-commerce advertisers toward AI — it's now pulling them headfirst i…
·United States
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TikTok will force TikTok Shop brands in the US to use a new AI-based advertising tool and some advertisers are not very happy.
Coverage Details
Total News Sources2
Leaning Left1Leaning Right0Center0Last UpdatedBias Distribution100% Left
Bias Distribution
- 100% of the sources lean Left
100% Left
L 100%
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