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TikTok Shop Deepens Role in Celebrity-Linked Sleepwear as Social Commerce Scales in U.S. Apparel
A sleepwear line founded by Kaylee Teller, spouse of actor Miles Teller, has expanded its sales to TikTok Shop, which attracts millions of apparel shoppers monthly.
TikTok Shop was launched broadly in the U.S. in late 2023 to combine product discovery and checkout in one interface.
The Keleigh Teller Pajama Set is made from soft, stretchy knit fabric designed for comfortable at-home wear.
Listing products on TikTok Shop enables embedding product tags into creator content, shortening the purchase path.