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TikTok restoring U.S. service after Trump provided ‘assurance’

  • TikTok is resuming ad campaigns targeting U.S. Audiences after a brief shutdown due to a new law, according to a memo reviewed by Adweek.
  • President-Elect Donald Trump announced plans to sign an executive order that would give TikTok's parent company more time to find an approved buyer before a potential U.S. Ban.
  • The federal law required TikTok's parent company, ByteDance, to cut ties with its U.S. Operations by Sunday due to national security concerns.
  • The law, which passed with bipartisan support, allows the sitting president to grant a 90-day extension if a viable sale is underway.
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