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TikTok launches Brand Consideration tool for AUNZ brands
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TikTok launches Brand Consideration tool for AUNZ brands
TikTok has launched its Brand Consideration for advertisers across Australia and New Zealand. The platform’s new advertising tool enabling brands to identify and target high-intent audiences who are actively exploring and engaging with their products or services. Brand Consideration relies on eight in-platform behaviours including commenting, in-app searches, content shares, follows, and product interactions, all tracked within TikTok’s ecosyste…
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