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TikTok ban looms, leaving content creators' livelihoods in jeopardy

  • TikTok could go dark on Sunday after the Supreme Court ruled against its bid to avoid a ban that could shut the app down.
  • The ban stems from 2024 legislation that requires TikTok parent ByteDance to sell the app or face a shutdown in the US on January 19.
  • Content creators are redirecting followers to alternatives like Instagram and YouTube as they prepare for the potential shutdown of TikTok.
  • TikTok's ban could impact over $11 billion in annual US ad investment and worsen US-China trade relations, according to analysts.
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