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Tiktok and Press Releases: Do They Coexist or Are They Becoming Extinct?

Summary by PR Noticias
TikTok's emergence in the communication strategies of brands, institutions, and media outlets has challenged one of the classic pillars of the communications director's handbook: the press release. Conceived as a standard format for communicating news, milestones, or corporate positioning, the press release has undergone a process of reinvention in recent years, forced by digital platforms and modernization. TikTok, which is based on algorithms,…
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TikTok's emergence in the communication strategies of brands, institutions, and media outlets has challenged one of the classic pillars of the communications director's handbook: the press release. Conceived as a standard format for communicating news, milestones, or corporate positioning, the press release has undergone a process of reinvention in recent years, forced by digital platforms and modernization. TikTok, which is based on algorithms,…

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PR Noticias broke the news in on Thursday, July 24, 2025.
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