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Tiger Woods: The Business Case Study Behind Golf's Greatest Brand in Freefall
Summary by European Business Magazine
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Tiger Woods: The Business Case Study Behind Golf's Greatest Brand in Freefall
Quick Answer: Tiger Woods was arrested on DUI charges on March 27, 2026 — his second DUI arrest — after rolling his Range Rover in Jupiter, Florida. He has entered treatment and is absent from the 2026 Masters for the second consecutive year, having missed 2025 with a ruptured Achilles tendon. His 27-year Nike deal — worth approximately $500 million over its lifetime — ended in 2024. His replacement brand, Sun Day Red, launched with TaylorMade, …
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