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Tier III cities drive 42% surge in Women's Day online shopping: Report
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Tier III cities drive 42% surge in Women's Day online shopping: Report
Smaller cities led online shopping activity during theonline shopping sale period, according to data released by GoKwik. The report noted Tier III cities accounted for 42% of all women’s orders during the sale period, ahead of Tier I metros at 32%, while Tier II cities contributed 26%. The demand pushed overall order volumes up 21.11% year-on-year, while Gross Merchandise Value (GMV) grew 22.48%. According to the analysis, female shoppers accoun…
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