Tier-2 and 3 Cities Drive Next Wave Of Growth For India’s D2C Sector

Tier-2 and 3 Cities Drive Next Wave Of Growth For India’s D2C Sector

India’s smaller cities are emerging as the primary growth engine for direct-to-consumer (D2C) brands, with Tier-2 and 3 markets accounting for nearly two-thirds of new orders in the financial year 2025–26, according to a report by Unicommerce. The report highlighted a notable shift in the country’s online shopping landscape, as consumers beyond metropolitan areas increasingly […] The post Tier-2 and 3 Cities Drive Next Wave Of Growth For India’s…

Tier II & III cities drive 66% of new D2C orders in India: Report

India’s smaller cities are driving growth in the direct-to-consumer (D2C) segment, according to a report by Unicommerce. The report said nearly 66% of new D2C orders in FY 2026 came from Tier II and Tier III cities. These markets also contributed about 60% of incremental gross merchandise value (GMV) compared to the previous year, indicating demand is expanding beyond metro cities. Overall, the D2C segment recorded growth, with order volumes ris…