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Thrissur’s ‘Mystery Box’ campaign sets new benchmark in sports marketing for Kerala Cricket League
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Thrissur’s ‘Mystery Box’ campaign sets new benchmark in sports marketing for Kerala Cricket League
Mumbai: In a bold and innovative move that’s creating ripples in both the advertising and sports marketing world, the Thrissur Titans, one of the most followed franchises in the upcoming Kerala Cricket League, has executed a one-of-a-kind pre-launch campaign that had the entire city talking. Over three days, an unbranded and cryptic “Mystery Box” appeared at key public locations across Thrissur — from parks and tea shops to cultural landmarks an…
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