Thrifting isn’t the solution to the climate crisis – we need to change our behaviours

Thrifting isn’t the solution to the climate crisis – we need to change our behaviours

A battered bag, a worn-down shoe, a cast-off top – thrifting promises a gentler kind of consumerism, one rooted in restraint rather than impulse, making it a visible marker of sustainability. Over 40% of Gen Z consumers buy second-hand to reduce their environmental impact. Online, it’s framed as the ethical antidote to fast fashion. In reality, it’s wrapped in trend cycles, curated racks, and second-hand price tags that deceptively resemble orig…