Study: Three in Four US TV Viewers Use Smartphones While Watching TV

Study: Three in Four US TV Viewers Use Smartphones While Watching TV

The findings highlight how competition for viewers’ attention is extending beyond TV programs and streaming services to the smartphone screen

Research: 3 in 4 Americans use phones while watching TV

The TV may still be the biggest screen in the room, but it no longer commands the room. Omdia consumer research unveiled by María Rúa Aguete, Global Head of Media & Entertainment at Omdia, at IBC reveals how smartphones are competing with TVs for attention in living rooms. Around three in four US TV viewers […]

Omdia: 75% of U.S. TV Viewers Use Smartphone While Watching TV

Nearly three in four U.S. TV viewers regularly use their smartphones for other media while watching television, highlighting growing competition for audience attention between TV and mobile video, according to new Omdia consumer research. The London-based research firm’s data shows that simultaneous media use is becoming increasingly widespread across age groups. Among 55–64-year-olds, simultaneous media … Continue reading "Omdia: 75% of U.S. TV…

Omdia: Three in Four US TV Viewers Use Smartphones While Watching TV

LONDON--(BUSINESS WIRE)-- #Entertainment--Nearly three in four US TV viewers regularly use their smartphones for other media while watching television, highlighting growing competition for audience attention between TV and mobile video, according to new Omdia consumer research. Omdia’s research shows that simultaneous media use is becoming increasingly widespread across age groups: Among 55–64-year-olds, simultaneous media use has risen from 42%…

Three in four Americans use smartphones while watching TV, says Omdia

Three in four television viewers in the United States now use their smartphones while watching TV, with older audiences increasingly adopting second-screen viewing, according to new research from Omdia. The […]