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Threads Launches 10k Character Text Expansion for Posts

Threads allows free 10,000-character text attachments with prominent external links to help creators share and promote their work, unlike X's paid longer text feature, Meta confirmed.

  • On September 4, 2025, Meta's Threads rolled out a text-attachment feature allowing users to add up to 10,000 characters at no cost, with no immediate monetization plans.
  • Seeing people post screenshots of long text, Meta designed text attachments as an alternative to Threads' prior 500-character limit, while X restricted longer posts to paid tiers.
  • Clicking the 'text' icon lets Threads users draft or paste formatted blocks up to 10,000 characters, which expand inline with rich text and show prominent links if included in the main post.
  • Aimed at creators, the update lets authors and journalists attach longer previews to promote their work, positioning Threads as an open alternative to X despite sending little traffic to external sites in recent months.
  • While live, the attachments aren't yet searchable or federated; Meta says it is exploring federation and searchability for future updates, and attachments currently support text only, with multimedia possibly added later.
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Social Media Today broke the news in on Thursday, September 4, 2025.
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