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Thompson Hotels Announces Partnership With BERO

Summary by LODGING Magazine
NEW YORK—Thompson Hotels announced a nationwide partnership with BERO, the alcohol-free beer founded by Tom Holland, for a year-long collaboration. From Dry January activations to upcoming BERO product launches and year-round programming tied to cultural moments, BERO will become the non-alcoholic beer of choice across Thompson Hotels’ properties. Integrated from check-in to community-driven moments, the partnership offers guests an alternative …
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LODGING Magazine broke the news in on Thursday, January 29, 2026.
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