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Thomas Heatherwick Reimagines Longchamp’s Soho Flagship

Summary by Hospitality Design
Longchamp has unveiled its reimagined Soho flagship in New York. The project reunites the French luxury brand with Thomas Heatherwick, founder of London-based design firm Heatherwick Studio, nearly two decades after he first brought the downtown destination to life as La Maison Unique. Staying close to the roots Staying true to the space’s original architectural […] The post Thomas Heatherwick Reimagines Longchamp’s Soho Flagship appeared first …
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Hospitality Design broke the news in on Monday, June 30, 2025.
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