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Volkswagen Is Turning the Jetta Into a $15,000 Electric SUV, but Not for the US Roads

Volkswagen says the Jetta sub-brand will launch four NEV models by 2028 as it targets China’s low-cost EV market.

  • On Tuesday, April 21, the Volkswagen Group debuted the Jetta X concept at the Beijing Auto Show Media Night, a rugged, pure electric SUV previewing the brand's expansion into China.
  • Unlike the sedan known by American drivers, the Jetta name functions as a separate, affordable brand in China, "intended to carry its leadership position in affordable internal combustion engine vehicles into the electric age," Volkswagen said.
  • Characterized by pronounced fenders and narrow LED headlights, the Jetta X features a "Modern Robust" design language with an integrated skid plate; the minimalist cabin is dominated by large screens.
  • Jetta will introduce four new "NEV" or "New Energy Vehicle" models by 2028, part of a broader offensive including over 20 electrified vehicles in 2026, expanding to 50 models by 2030.
  • While the first production model arrives this year, American consumers should not expect an electric Jetta SUV, as Volkswagen is instead focusing on gas-powered SUVs like the Atlas.
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Volkswagen's evening in Beijing was marked by the unveiling of the Chinese brand's new Jetta strategy - with cheaper electric and plug-in hybrids, they want to increase sales in the world's largest market again. The Jetta X concept is at least a little similar - both in shape and design - to the European Dacias.

·Ljubljana, Slovenia
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The Volkswagen Group is officially relaunching the Jetta name in China as a completely new brand. It's also taking this opportunity to unveil the X concept, which previews an upcoming affordable electric car expected to cost around €12,500. [Read more] Get a summary of the best tech news every morning on WhatsApp – it's our new Frandroid chat channel that you can join now!

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smartdroid.de broke the news on Tuesday, April 21, 2026.
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