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Piers Morgan Is ‘Disappointed’ to See Beyoncé ‘Culturally Appropriate’ Marilyn Monroe in Levi’s Ad

AUG 7 – Piers Morgan accused Beyoncé of exploiting Marilyn Monroe's 1950s look in a Levi's ad, sparking widespread debate about cultural appropriation definitions and backlash on social media.

  • Wednesday, Piers Morgan, British TV personality, accused Beyoncé of 'culturally appropriating' Marilyn Monroe in her new Levi’s ad on X, sparking controversy.
  • Featuring Monroe-inspired styling, Beyoncé’s new Levi's REIMAGINE campaign shows her with platinum blonde curls and winged eyeliner evoking Marilyn Monroe’s 1950s look.
  • Amid the backlash, Morgan’s post went viral, garnering over 650,000 views and nearly 2,000 replies, many from Beyhive defending Beyoncé.
  • Morgan, British broadcaster, contacted Beyoncé’s attorneys and apologized after legal pressure, retracting his 'cultural appropriation' comments on Uncensored.
  • Amid broader debates, this clash comes about 10 months after Morgan’s last notable Beyhive controversy and echoes Sydney Sweeney’s American Eagle campaign discussions.
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The Express Tribune broke the news in Pakistan on Thursday, August 7, 2025.
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