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This congressman wants to ban companies from using your search history to set personalized prices

TRAVIS COUNTY, TEXAS, JUL 23 – Rep. Greg Casar proposes federal legislation to ban companies from using personal data for personalized pricing and AI-based wage setting, following an FTC study on surveillance pricing.

Summary by NBC News
Rep. Greg Casar wants to ban "surveillance pricing," where companies use search history and other personal data to charge individualized prices.

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NBC News broke the news in United States on Wednesday, July 23, 2025.
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