Thieves steal 12 tons of KitKat chocolate bars in Europe
About 413,793 KitKat bars weighing 12 tonnes were stolen in transit, risking shortages ahead of Easter and potential circulation in unofficial European markets, Nestlé said.
- On Saturday, KitKat, owned by Swiss food giant Nestle, confirmed that a truck transporting 413,793 units of its new chocolate range was stolen during transit in Europe, with the vehicle and its contents remaining unaccounted for.
- Having departed Central Italy last week, the shipment, weighing around 12 tonnes, disappeared while traveling between production and distribution locations on a 1,250-1,350km journey to Poland.
- Scanning unique batch codes on each product allows consumers and retailers to identify stolen bars; "If a match is found, the scanner will be given clear instructions on how to alert KitKat."
- Potentially impacting consumers shopping ahead of Easter, KitKat warned the theft may cause product shortages on shelves and cautioned that missing bars "could enter unofficial sales channels across European markets."
- The theft aligns with a joint report from the International Union of Marine Insurance and the Transported Asset Protection Association EMEA, which identified an alarming rise in cargo theft and sophisticated freight fraud schemes.
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KitKat Heist: 413,793 Chocolate Bars Stolen in 12-Tonne Cargo Theft, Nestle Says ‘Supply Is Not Affected’ | 🌎 LatestLY
Nestlé confirmed the theft of 413,793 KitKat bars - about 12 tons - during transit from Italy to Poland. The haul included limited-edition Formula 1-themed chocolates. While the company joked about thieves taking a 'break' too literally, they've launched a digital tracking system to flag stolen batch codes and ensure no Easter supply shortages. The company said that supply is not affected. 🌎 KitKat Heist: 413,793 Chocolate Bars Stolen in 12-Ton…
Nestl reports the theft of 413 thousand 793 KitKat bars on a route from Italy to Poland, no reports of the unit.
KitKat Truck Carrying 12 Metric Tons of Chocolate Stolen in Europe, Nestle Says
Thousands of KitKat chocolate bars were stolen while in transit in Europe, the brand confirmed March 29, though they noted that their supply was "not affected" amid reports of a pre-Easter shortage.
The disappearance of a truck with more than 400,000 bars between Italy and Poland, in the middle of Easter campaign, exposes the increasing sophistication of logistic crimes that affect big brands and carriers in the Old Continent
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