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Princess Diana’s Iconic ‘Revenge Dress’ Could Fetch $300,000 at Auction

Princess Diana’s black dress is expected to draw about $300,000 as Sotheby’s offers a rare public look at the gown’s history.

  • Sotheby's announced the upcoming auction of Princess Diana's iconic "revenge dress," expected to fetch up to $300,000 when it goes under the hammer on December 9, marking its first public sale in nearly 30 years.
  • On June 29, 1994, the Princess famously wore the black Christina Stambolian design the same day then-husband King Charles III admitted to infidelity in an ITN documentary. She had previously avoided the gown, fearing it was "too daring."
  • Morgane Halimi, head of handbags and fashion at Sotheby's, described the dress as a "shield" and "weapon" for women. The design became a global viral moment that redefined royal fashion protocol and personal agency.
  • Before the December auction, the gown will embark on a global exhibition tour starting in London this month, traveling to Hong Kong, Geneva, and New York. Portions of proceeds will benefit NHS Lothian Charity.
  • Market interest remains high for royal memorabilia, as demonstrated by the record-breaking 2023 sale of Diana's "black sheep" sweater for more than $1.1 million. This precedent suggests the gown could exceed current estimates.
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19 Articles

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When Charles publicly admitted his infidelity in 1994, Diana appeared the same evening in a dress that broke with the royal conventions at that time - and entered history.

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When Charles publicly admitted his infidelity in 1994, Diana appeared the same evening in a dress that broke with the royal conventions at that time - and entered history.

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Purdue ExponentPurdue Exponent
+3 Reposted by 3 other sources
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Princess Diana’s iconic ‘revenge dress’ could fetch $300,000 at auction

The dress will be offered at auction for the first time since June 1997, when the late princess sold 79 of her dresses at auction to raise funds to benefit cancer and AIDS charities.

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indy100- Independent broke the news in London, United Kingdom on Thursday, September 10, 2026.
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